Incogni Review

Unlike many data removal services in the market, Incogni stands as the first company in the industry to undergo rigorous third-party validation of its claims through an independent audit by Big Four firm Deloitte. This comprehensive assurance report, conducted under international standards (ISAE 3000), confirms Incogni's coverage of over 420 data brokers and validates its processing of more than 245 million successful removal requests—addressing a critical industry problem where competitors often make misleading statements about their coverage and lack transparency around how consumer data is handled. While other services may promise similar results, Incogni's commitment to accountability through independent verification sets a new benchmark for trustworthiness and transparency in the personal data removal industry.

Incogni is a data removal service designed to help individuals manage and protect their personal data online. It assists users in removing their personal information from various data brokers, like people search sites, and non-data-broker sites, like forums and blogs - making Incogni a one-stop-shop for data privacy. Removing your personal info from where it’s exposed is crucial given the increasing prevalence of online data collection and the potential privacy risks associated with it. Incogni has acquired an independent, third-party assurance report performed by the Big Four auditing firm Deloitte. The Independent Limited Assurance Report validates Incogni’s coverage of over 420 data brokers through automation and confirms the processing of more than 245 million removal requests on behalf of customers. The report confirms the accuracy of Incogni’s statements regarding the number of data brokers covered from which personal data is removed automatically, the data brokers’ response rates, the frequency of deletion-request submissions, and the total number of successfully completed removal requests.

Deloitte has verified that: 

✅ Incogni provides removal coverage for 420+ data brokers 

✅ Incogni obtains confirmation from every broker 

✅ Incogni sends recurring removal requests every 60-90 days 

✅ Incogni has processed over 245M removal requests 

✅ Incogni has zero affiliation with data brokers 

Below is a breakdown of its features, strengths, and weaknesses:

Features

• Data Broker Removal: Incogni works by identifying and contacting data brokers that have collected and are sharing users' personal data. The service then initiates the removal process, helping users reclaim their privacy.
• Automated Process: Once you sign up, Incogni automates much of the tedious process. It first scans public-facing records of each broker to identify your exposed data. Then, Incogni sends requests to those data brokers on your behalf and tracks their responses, saving time and effort for the user. But data privacy isn’t a one-time struggle. Incogni continuously monitors all brokers in its coverage to make sure your personal information doesn’t end up back in their databases.
• Comprehensive Coverage: Incogni covers a wide range of data brokers: people search sites, marketing data brokers, recruitment data brokers, risk-mitigation data brokers, and financial data brokers, including some of the most prominent ones in the industry. This can be a time-consuming task if done manually, but Incogni streamlines it.
• User Dashboard: The service offers a detailed dashboard where users can learn more about the data brokers covered and track every step of the data removals happening.
• Tailored Data Submission: Incogni understands your data isn't always neatly organized. That is why you can provide up to three combinations of your personal details, such as different email addresses, past and present physical addresses, and various phone numbers. This comprehensive approach means Incogni can effectively track down and request the removal of your information, even when you have used different contact details over time.
• Custom Removals: With Incogni's custom removals, subscribers can target specific websites that expose their personal information, going beyond data brokers. Users can submit an unlimited number of links to any sites that display their data, and Incogni’s specialists will manually work to remove it.

Strengths

1. Ease of Use: Incogni is easy to use, especially for those who may not be tech-savvy. The basic process is automated, which eliminates the need for manual research and outreach to each data broker.
2. Efficiency: The service saves users considerable time by automating what would otherwise be a lengthy process of identifying and reaching out to data brokers.
3. Comprehensive Approach: Incogni works with different kinds of data brokers, like people search sites, marketing data brokers, risk mitigation brokers, recruitment data brokers and financial information brokers. But that’s not all. With its custom removal feature, Incogni is the first data removal service that also targets non-data-broker sites, essentially allowing users to remove their data from the internet—not just from data broker records.
4. Transparency: The user dashboard provides real-time updates on your requests, allowing for transparency and accountability.
5. Price: Lowest price point across all tiers.

Weaknesses

• Limited Control: While Incogni does the heavy lifting, users have limited direct control over which data brokers are contacted or the specific details of the removal requests.
• Custom removals require users to manually submit links.

Who Should Use Incogni?

Incogni is best suited for those who value their online privacy and want to simplify the process of removing their personal information from the Internet. It's ideal for individuals who are concerned about their data privacy but don’t have the time or expertise to manually address these issues themselves.

Conclusion

Overall, Incogni is an effective tool for anyone looking to safeguard their privacy by removing personal data from the web. Lowering one's digital footprint contributes to lowered risks of identity theft, scam and spam as well as increases physical safety by removing users address from publicly available sources.