The FTC reports that consumers lost over $10 billion last year due to fraud. Don't become a statistic. Compare online monitoring services, real-time fraud alerts, and reimbursement assistance, from our top identity theft protection services.
- Data Deletion: Removes personal data from data brokers, provides comprehensive identity theft protection by monitoring credit, bank accounts, SSN, and other personal info
- Removal Coverage: 200+ data brokers and people-search sites; ongoing scans and automated opt-outs included.
- Plans: Individual, couple, family
- Insurance: $1M - $5M
- Additional Services: Identity protection, antivirus, VPN with safe browsing, password manager, fraud and data breach alerts
- Data Deletion: Removes personal data from data brokers, provides comprehensive identity theft protection by monitoring credit, bank accounts, SSN, and other personal info
- Removal Coverage: 200+ data brokers and people-search sites; ongoing scans and automated opt-outs included.
- Plans: Individual, couple, family
- Insurance: $1M - $5M
- Additional Services: Identity protection, antivirus, VPN with safe browsing, password manager, fraud and data breach alerts
- Data Deletion: Stops exposure before it happens, deletes your data from 420+ brokers and people search sites, then keeps it off with recurring automatic removals
- Removal Coverage: Privacy experts handle unlimited custom removal requests across 2,000+ additional websites, including hard-to-reach data sources
- Plans: Standard, Unlimited, Family, Family Unlimited
- Insurance: 30-day money-back
- Additional Services: Detailed data broker and removal request tracking, custom & recurring removals, 24/7 live support, protection for up to 3 emails, addresses, and phone numbers.
- Data Deletion: Stops exposure before it happens, deletes your data from 420+ brokers and people search sites, then keeps it off with recurring automatic removals
- Removal Coverage: Privacy experts handle unlimited custom removal requests across 2,000+ additional websites, including hard-to-reach data sources
- Plans: Standard, Unlimited, Family, Family Unlimited
- Insurance: 30-day money-back
- Additional Services: Detailed data broker and removal request tracking, custom & recurring removals, 24/7 live support, protection for up to 3 emails, addresses, and phone numbers.
- Data Deletion: Removes your personal data from data brokers and provides comprehensive identity theft protection
- Removal Coverage: 200+ data brokers and people-search sites; ongoing scans and automated opt-outs included.
- Plans: Individual, couple, family
- Insurance: $1M per adult and 60-day money back guarantee
- Additional Services: 3-bureau credit monitoring, SSN monitoring, Antivirus, VPN, 24/7 U.S. based customer service
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- Data Deletion: Removes your personal data from data brokers and provides comprehensive identity theft protection
- Removal Coverage: 200+ data brokers and people-search sites; ongoing scans and automated opt-outs included.
- Plans: Individual, couple, family
- Insurance: $1M per adult and 60-day money back guarantee
- Additional Services: 3-bureau credit monitoring, SSN monitoring, Antivirus, VPN, 24/7 U.S. based customer service
- Data Deletion: Removes personal info (name, address, email, phone, etc.) from data brokers & people‑search sites – automates opt‑outs and provides periodic reports.
- Removal Coverage: Data brokers & people search databases (~750+ brokers).
- Plans: Single, Couple, Family, Business
- Insurance: Not offered
- Additional Services: N/A
- Data Deletion: Removes personal info (name, address, email, phone, etc.) from data brokers & people‑search sites – automates opt‑outs and provides periodic reports.
- Removal Coverage: Data brokers & people search databases (~750+ brokers).
- Plans: Single, Couple, Family, Business
- Insurance: Not offered
- Additional Services: N/A
- Data Deletion: Helps find personal info exposure & submit opt‑out requests to data brokers.
- Removal Coverage: Limited broker/site list vs. dedicated services.
- Plans: Individual, couple, family
- Insurance: $1M
- Additional Services: Antivirus, VPN, password manager
- Data Deletion: Helps find personal info exposure & submit opt‑out requests to data brokers.
- Removal Coverage: Limited broker/site list vs. dedicated services.
- Plans: Individual, couple, family
- Insurance: $1M
- Additional Services: Antivirus, VPN, password manager
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- Data Deletion: Includes data removal via bundled Incogni service on certain plans.
- Removal Coverage: Coverage comes from Incogni’s broker removal functionality plus identity monitoring.
- Plans: Basic, Prime, Plus from $7.89/mo with 30-day money-back guarantee
- Insurance: Up to $1,000,000 identity theft insurance and $100,000 cyber extortion protection
- Additional Services: VPN, password manager, 1 TB of secure cloud storage, and dark web scanner
- Data Deletion: Includes data removal via bundled Incogni service on certain plans.
- Removal Coverage: Coverage comes from Incogni’s broker removal functionality plus identity monitoring.
- Plans: Basic, Prime, Plus from $7.89/mo with 30-day money-back guarantee
- Insurance: Up to $1,000,000 identity theft insurance and $100,000 cyber extortion protection
- Additional Services: VPN, password manager, 1 TB of secure cloud storage, and dark web scanner
- Data Deletion: Removes personal info (home address, contact, identifiers) from data brokers (automated & custom).
- Removal Coverage: 365–630+ sites (higher tiers), plus unlimited custom removals.
- Plans: Personal, family, business
- Insurance: Not offered
- Additional Services: Not offered
- Data Deletion: Removes personal info (home address, contact, identifiers) from data brokers (automated & custom).
- Removal Coverage: 365–630+ sites (higher tiers), plus unlimited custom removals.
- Plans: Personal, family, business
- Insurance: Not offered
- Additional Services: Not offered
- Data Deletion: Sends removal requests to some large data brokers to reduce visibility of personal info.
- Removal Coverage: Data brokers + dark web scanning as part of broader identity monitoring.
- Plans: Individual, family, protect up to 5 adults & unlimited kids
- Insurance: Up to $5M
- Additional Services: Password manager, safe browsing tools
- Data Deletion: Sends removal requests to some large data brokers to reduce visibility of personal info.
- Removal Coverage: Data brokers + dark web scanning as part of broader identity monitoring.
- Plans: Individual, family, protect up to 5 adults & unlimited kids
- Insurance: Up to $5M
- Additional Services: Password manager, safe browsing tools
- Data Deletion: Helps identify & remove personal data via opt‑out automation and broker requests.
- Removal Coverage: Scans data brokers & people search sites; varies by plan.
- Plans: Premium, Platinum
- Insurance: $1 million in insurance coverage for costs associated with recovering from identity theft
- Additional Services: Identity theft protection, social security monitoring, dark web monitoring, spam protection
- Data Deletion: Helps identify & remove personal data via opt‑out automation and broker requests.
- Removal Coverage: Scans data brokers & people search sites; varies by plan.
- Plans: Premium, Platinum
- Insurance: $1 million in insurance coverage for costs associated with recovering from identity theft
- Additional Services: Identity theft protection, social security monitoring, dark web monitoring, spam protection
We also considered 2 others:
Our Top Choice
- Data Deletion: Removes personal data from data brokers, provides comprehensive identity theft protection by monitoring credit, bank accounts, SSN, and other personal info
- Removal Coverage: 200+ data brokers and people-search sites; ongoing scans and automated opt-outs included.
- Plans: Individual, couple, family
- Insurance: $1M - $5M
- Additional Services: Identity protection, antivirus, VPN with safe browsing, password manager, fraud and data breach alerts
- Data Deletion: Removes personal data from data brokers, provides comprehensive identity theft protection by monitoring credit, bank accounts, SSN, and other personal info
- Removal Coverage: 200+ data brokers and people-search sites; ongoing scans and automated opt-outs included.
- Plans: Individual, couple, family
- Insurance: $1M - $5M
- Additional Services: Identity protection, antivirus, VPN with safe browsing, password manager, fraud and data breach alerts
Compare Features
Identity Theft Protection Buyer's Guide
Just last year alone, the Federal Trade Commission (FTC) received 1.4 million reports of identity theft, which is more than double the total number of claims they received just two years ago. The impact of identity theft crimes is devastating. Americans can end up losing billions each year to fraudsters. An identity theft crime is when someone uses your information for their own personal or financial gain. The information they’ll use can end up being your name, Social Security number (SSN), birthdate, etc. Thus, an identity theft protection service is an invaluable investment, as it is able to monitor your online accounts (including your bank account), credit file, SSN, driver’s license, home title, and any other highly sensitive pieces of information for signs of fraud. Additionally, if anything suspicious is discovered, the identity theft protection service will send you a notification so that you can swiftly secure your account, and stonewall the fraudster.
Additionally, identity theft insurance is specifically designed to cover some of the costs of identity theft. Identity theft insurance will reimburse victims for the money that was spent on actually reclaiming their financial identities, and ultimately repairing the damage done to their credit scores. The costs associated with this process can vary from something like phone bills to extensive legal help. With identity theft insurance, you can thus rest assured that you’ll be made away of any suspicious activity early enough to either completely prevent an identity theft incident, or you’ll be able to minimize any damages already done.
Visit our overall top pick for Personal Data Removal Services, Aura.
Our Top 3 Identity Theft Protection Picks
1. Aura - 10.0
Aura can offer you near real-time alerts and insurance, which will provide you with confidence that you're backed by exceptional identity theft protection. Plenty of companies offer identity theft protection, but few will offer comprehensive identity theft protection like Aura. Aura offers powerful identity monitoring and bonus features like malware protection and the VPN. Additionally, Aura now offers an enhanced customer dashboard. Aura believes online security should be simple, smart and intuitive. As a result, they've made improvements to the user experience by making it even easier for customers to discover and activate new features, and more importantly, take action on critical identity, financial, and online threat alerts. Read our full Aura review.
2. Incogni - 9.8
Unlike many data removal services in the market, Incogni stands as the first company in the industry to undergo rigorous third-party validation of its claims through an independent audit by Big Four firm Deloitte. This comprehensive assurance report, conducted under international standards (ISAE 3000), confirms Incogni's coverage of over 420 data brokers and validates its processing of more than 245 million successful removal requests—addressing a critical industry problem where competitors often make misleading statements about their coverage and lack transparency around how consumer data is handled. While other services may promise similar results, Incogni's commitment to accountability through independent verification sets a new benchmark for trustworthiness and transparency in the personal data removal industry. Read our full Incogni review.
3. Aura Privacy - 9.5
Aura Privacy is a comprehensive digital privacy and identity protection service that aims to safeguard personal information, financial data, and online activity against emerging threats in today’s hyperconnected world. At its core, Aura Privacy goes beyond simple monitoring by blending identity theft protection with robust privacy features like data broker removal, dark web surveillance, credit monitoring, and device security tools. The service is built to help users regain control over their personal data, reduce exposure to scams and fraud, and respond effectively if their identity is compromised. From the moment you sign up, Aura works quietly in the background to watch over sensitive information and alert you if any suspicious activity arises. Read our full Aura Privacy review.
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