Prime Day 2025: The Best Deals Happening Now

Amazon Prime Day is back and bigger than ever, running from July 8 through July 11, 2025. For Prime members, this year’s sales bring some of the steepest discounts of the season across tech, home, beauty, fashion, and more. Here’s a closer look at some standout deals you can still grab today.

Tech lovers can score massive savings on bestsellers like the Apple AirPods Pro 2, which are now only $149 — nearly 40% off and the lowest price seen so far this year. If you’ve been eyeing an Apple Watch upgrade, the Series 10 is now about 20% off at $380, while the more budget-friendly Apple Watch SE sits at an impressive $169, roughly 32% off. For home entertainment, the 50-inch Samsung Frame TV, which doubles as wall art when not in use, is down to $748 — a huge 42% discount that makes this stylish TV even more appealing. Households looking to tackle messes quickly can pick up the popular Dyson V8 Plus cordless vacuum for $300, down from its regular $470 price tag.

For bookworms and smart home enthusiasts, Amazon’s own devices are steeply discounted too. The Kindle Paperwhite and Echo Dot both have significant markdowns, so it’s a great time to expand your smart home setup or refresh your e-reader.

In the kitchen, top-tier appliances are seeing big drops as well. The Vitamix self-cleaning blender is marked down by 30%, perfect for whipping up smoothies and soups with ease. Meanwhile, the versatile Instant Pot 10-quart air fryer is now just $95, slashing around 41% off its usual cost. If you’ve been dreaming of premium cookware, the Le Creuset 5.5-quart Dutch oven is available for about $310 — a 26% discount that makes this timeless kitchen essential more accessible. For a fun summer treat, the Ninja Creami Deluxe ice cream maker, a favorite on Oprah’s list, is more than 50% off at $250.

Beauty and wellness staples are equally tempting. The Laneige Lip Sleeping Mask, beloved for keeping lips hydrated overnight, is now around $17. The high-end Dyson Supersonic hair dryer is roughly 21% off, making it a rare chance to splurge on a premium styling tool. Everyday essentials like Neutrogena sunscreen and SPF serums are seeing discounts as deep as 51% off, helping you stock up on summer skin care at a fraction of the price.

Fashion fans can find markdowns up to 70% on stylish picks from brands like Coach, Calvin Klein, Levi’s, and Ray-Ban. Classic Levi’s 501 shorts are hitting their lowest price ever, so it’s the perfect moment to refresh your summer wardrobe without breaking the bank.

There are also plenty of bargains under $50, ideal for stocking stuffers or everyday upgrades. Right now, you can grab the Amazon Fire TV Stick HD for about $18, making it simple to stream your favorite shows. The trendy Stanley 40-ounce Quencher Tumbler, perfect for staying hydrated on the go, is down to about $24. Even Neutrogena sunscreen is dropping to as low as $7, while Oprah-endorsed Peepers reading glasses can be found for around $8.

Gamers and remote workers should check out accessory deals for the Steam Deck, including discounted microSD cards, docks, and power banks. High-performance gaming monitors from brands like Samsung, LG, and Alienware are also marked down by hundreds, with some discounts reaching up to $900 off.

Keep in mind, these deals won’t last long. New flash deals drop daily at midnight Pacific Time, so it pays to check back frequently. Many of the lowest prices of the year are live now, but stock is limited and popular items can sell out fast. Prime Day officially ends at 11:59 p.m. PT on July 11, so don’t wait too long to score these savings.

To get the most out of Prime Day, set deal alerts and use price trackers to make sure you’re truly getting a bargain. Consider comparing prices with other major retailers like Best Buy or Walmart, which often match Amazon’s Prime Day discounts. If you don’t have a Prime membership yet, you can still sign up for a free trial and access all the deals — just remember to cancel if you don’t plan to keep it.

From top-rated tech and home essentials to beauty picks and summer fashion, Prime Day 2025 is full of opportunities to save big. Happy deal hunting!